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Whole Foods Magazine is a monthly natural foods trade journal in the United States. First published in 1977, it is the oldest trade publication in the natural foods industry. Whole Foods Magazine has a total circulation of over 16,000.[1] Whole Foods Magazine is a trade journal for natural food suppliers, health food stores, food cooperatives, supermarkets, and businesses that cater to the LOHAS demographic. The magazine produces articles designed to educate retailers on trends in the natural foods industry, emergent product categories and industry analysis. It also includes legal advice and research news. Whole Foods Magazine's primary editors are Richard Passwater, Scott Tips, and Jay Jacobowitz. The scope of products covered in the magazine includes dietary supplements, herbs, homeopathy, natural health products, organic food, and whole foods. Whole Foods Magazine features selected stores' best selling products in its monthly What’s Selling column. Whole Foods' April issue features the Natural Choice Awards, that highlight exceptional products in various categories.[2] Whole Foods Magazine conducts an Annual Retailer Survey where it charts trends in the natural foods industry.[3] They also produce an Source Directory for natural food products. The magazine is available online as Whole Foods Magazine Online. External links Official website Whole Foods Magazine Online References ^ [1] Whole Foods Magazine website. ^ Derma E wins Natural Choice Award for 2006. Household & Personal Products Industry. 1 Dec. 2006. ^ Survey shows larger stores, stronger sales. The Food Institute Report. 8 Jan. 2007. This trade magazine-related article is a stub. You can help Wikipedia by expanding it. v • d • e