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This article is an orphan, as few or no other articles link to it. Please introduce links to this page from related articles; suggestions are available. (February 2009) This article does not cite any references or sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (July 2008) Find sources: "Experian Consumer Research" – news · books · scholar · images This article is written like an advertisement. Please help rewrite this article from a neutral point of view. For blatant advertising that would require a fundamental rewrite to become encyclopedic, use {{db-spam}} to mark for speedy deletion. (July 2008) Experian Consumer Research is a part of Experian focused on the study of American consumers. Used mostly for their National Consumer Survey, this group is known in the media and advertising community[1] for analytical skill and cost effective approach to media research. combining behavioral and attitudinal research with information on people's demographics, lifestyles, media habits and shopping habits. Contents 1 History of Experian Consumer Research 2 National Consumer Survey 3 Hispanic Consumer Research 4 References 5 External links // History of Experian Consumer Research 1954 - Willard R. Simmons[1], founder of W.R. Simmons and Associates Research in New York, starts the original Simmons survey looking at TV advertising and its effect on shopping choices[2]. 1998 - Symmetrical Resources acquires Simmons[3] 2004 - Experian acquires Simmons[4] National Consumer Survey This appears to be the company's main offering. It's a survey that gets fielded to about 25,000 adults in the United States several times per year. Experian claims this is one of the broadest and deepest surveys of American consumer behavior available. It is supposed to cover thousands of points of interest including: - demographics - ethnic demographics and language use - use of media (TV, cable, radio, magazines, newspaper, internet) - product purchases and brand preferences - financial information - attitudes and opinions - automotive Hispanic Consumer Research Experian has made a name for their Simmons consumer research in the growing Hispanic marketing industry. The Simmons National Hispanic Consumer Study analyzes the influence of advertising language on purchasing decisions[2]. Simmons also partnered with Hispanic advertising organizations to advance the understanding of the influence of Hispanic culture on consumer behavior[3]. References ^ Ranked Among Research Companies - http://www.marketwatch.com/news/story/simmons-ranked-1-syndicated-research/story.aspx?guid=%7B4E9AEE83-FEEB-4D67-83FB-AB7B82C72CD7%7D&dist=hppr ^ How to Capture the Attention of Hispanic Consumers - http://www.marketresearchworld.net/index.php?option=content&task=view&id=259&Itemid= - MarketResearchWorld.net 2005 ^ AHAA/Simmons Latino Cultural Identity Study - http://www.ahaa.org/media/Latino%20Identity%20Reserach%20Feb%202008.htm External links Official website My Market Profile - Small Business consumer demographic reports