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This article is an orphan, as few or no other articles link to it. Please introduce links to this page from related articles; suggestions are available. (February 2009) Parago, Inc. is a rewards-based incentives company that designs, implements and manages programs for Fortune 500 companies. Parago is based in Texas. Parago has become one of the larger providers of manufacturer and retailer promotional marketing programs, including rebates and incentives programs. The Company has been a major player in the popularization of paperless rebates, which improve the customer experience.[1] In addition, the company has received significant industry recognition for its research into customer loyalty, rewards programs and prepaid cards. In 2009, Parago received an A+ rating from the Dallas Better Business Bureau.[2] In 2004, Parago established a division dedicated to designing and operating customer Loyalty Marketing programs, rewards programs, referral programs and sales incentive programs. That same year the firm published an extensive research report on customer loyalty and referral that has been widely distributed. Significant details of this new research appeared in the book Strategic Database Marketing, 3rd Edition by Arthur Middleton Hughes of KBM. Some of Parago’s clients include Netgear, Sprint Nextel and Staples Inc.. For Staples, Parago is credited with redesigning and launching the popular Easy Rebates program, a whole new online rebate processing and tracking tool for customers of the office supply firm.[citation needed] Although the firm is private, public records[citation needed] show the firm employs about 180 employees in the Dallas-area office and another 1000 call center employees throughout the world. The firm has experienced significant growth and expansion in the early 2000s. In 2009, Parago President and CEO Juli Spottiswood was recognized as the Ernst & Young Entrepreneur Of The Year 2009 in the business services category in Southwest Area- North.[3] The same year, the Company was selected as one of the best places to work in Dallas, through the Dallas Business Journal awards program.[4] The Company was founded in 1999 as the “how to” website How2.com. In 2001, the company shifted its business to rebate and reward programs. Parago was founded by venture capital firm T. H. Lee of New York and was formerly known by the name Parago Rebates HQ. References ^ [1], Reuters: Parago Grows 20 Percent in 2008; Achieves Significant Milestones ^ [2], Yahoo! Finance: Parago Garners A+ Rating From Dallas Better Business Bureau ^ [3], Ernst & Young: Winners for Ernst & Young Entrepreneur Of The Year 2009 awards in Southwest Area-North announced ^ [4], Entrepreneur.com: Parago Named One of Best Places to Work in Dallas External links The official Events site The Great Rebate Runaround The official site